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DTSTAMP:20261118T080000Z
DTSTART:20261118T080000Z
DTEND:20261118T093000Z
SUMMARY:Finland-China Business Association: Digital China – Reaching the right customers in the Age of AI
DESCRIPTION:Time: 18 November\, 10:00-11:30 Finnish timeFormat: Hybrid\, on-site and onlineVenue: Finland Chamber of Commerce\, Alvar Aallon katu 5C\nHow can brands reach and engage the right customers in China? \nFrom consumer platforms to industrial buying journeys\, this seminar will explore how digital channels and AI fit into a successful China strategy. Our member company NBH will cover both key B2C channels\, B2B marketing and lead generation\, and how to strengthen your brand’s visibility across both established platforms and AI tools such as DeepSeek and Doubao.\nOur member company Rovio Entertainment will share its approach and experiences in the Chinese digital landscape\, bringing a practical consumer-brand perspective to the discussion.\nSome key topics at the event:\n\n\n\nChina’s digital ecosystem: Understanding the role of WeChat\, Douyin and Xiaohongshu\, and choosing channels and content that fit your audience and business goals.\nChina marketing and lead generation: Building credibility with Chinese buyers through localised content\, digital channels and a stronger connection between marketing and sales.\nAI visibility and GEO: What Generative Engine Optimization means for your brand\, and how to make your content easier for Chinese AI engines to find\, understand and reference.\nTurning visibility into business: Connecting brand awareness\, e-commerce and trade shows with clear customer journeys\, lead capture and ongoing engagement.\n\n\n\nProgram9:30 Coffee and networking10:00 Introductory wordsTimo Helosuo\, Chair of the Finland-China Business Association10:05 Digital Marketing workshopRichard Hårdänge\, Agency Partner at NBHSpeaker TBA\, Rovio Entertainment11:00 Discussion and Q&A11:30 End of event\nSpeakersRichard Hårdänge\, Agency Partner at NBH\, has over 10 years of experience working with China\, both commercially and culturally. Richard is fluent in Chinese and spent five years living in Dalian in Northeast China.\nNBH is a leading digital agency for European B2B companies in China\, based in Stockholm and Shanghai\, supporting companies with web\, social media\, GEO/AI visibility\, campaigns\, and lead generation.\nPlease register by 16 November. Please note that there is a 50 EUR no-show fee for on-site attendees.
LOCATION:Finland Chamber of Commerce\, Alvar Aallon katu 5C\, 00100\,
 Helsinki
URL:http://tapahtumat.kauppakamari.fi/event/GlBQ6
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