Time: 18 November, 10:00-11:30 Finnish time
Format: Hybrid, on-site and online
Venue: Finland Chamber of Commerce, Alvar Aallon katu 5C

How can brands reach and engage the right customers in China? 

From consumer platforms to industrial buying journeys, this seminar will explore how digital channels and AI fit into a successful China strategy. Our member company NBH will cover both key B2C channels, B2B marketing and lead generation, and how to strengthen your brand’s visibility across both established platforms and AI tools such as DeepSeek and Doubao.

Our member company Rovio Entertainment will share its approach and experiences in the Chinese digital landscape, bringing a practical consumer-brand perspective to the discussion.

Some key topics at the event:

• • China’s digital ecosystem: Understanding the role of WeChat, Douyin and Xiaohongshu, and choosing channels and content that fit your audience and business goals.
  • China marketing and lead generation: Building credibility with Chinese buyers through localised content, digital channels and a stronger connection between marketing and sales.
  • AI visibility and GEO: What Generative Engine Optimization means for your brand, and how to make your content easier for Chinese AI engines to find, understand and reference.
  • Turning visibility into business: Connecting brand awareness, e-commerce and trade shows with clear customer journeys, lead capture and ongoing engagement.

Program
9:30 Coffee and networking
10:00 Introductory words
Timo Helosuo, Chair of the Finland-China Business Association
10:05 Digital Marketing workshop
Richard Hårdänge, Agency Partner at NBH
Speaker TBA, Rovio Entertainment
11:00 Discussion and Q&A
11:30 End of event

Speakers
Richard Hårdänge, Agency Partner at NBH, has over 10 years of experience working with China, both commercially and culturally. Richard is fluent in Chinese and spent five years living in Dalian in Northeast China.

NBH is a leading digital agency for European B2B companies in China, based in Stockholm and Shanghai, supporting companies with web, social media, GEO/AI visibility, campaigns, and lead generation.

Please register by 16 November. Please note that there is a 50 EUR no-show fee for on-site attendees.